Once your web site is created or updated to be search engine friendly, we will make a series of recommendations as to how to increase web site visits by linking with partner companies, participating in message boards, running a newsletter or blog and pay-per-click advertising. These recommendations will help you begin to think about marketing on the internet the same way you market your business in the real world.
Linking with partner companies and sites is an important yet often overlooked part of web marketing. These links do a lot more than just tell visitors to those sites how to find you - they also greatly influence your search engine rankings. Search engines will analyze these links for content and keywords and apply that data to your ranking, so what the link says is just as important as where it goes!
Message boards are another great way to get your business noticed. It shows the community your expertise, which will help build trust in your business and earn customers. If none exists for your industry, no time is better than now to start one!
Newsletters and blogs are great ways to keep customers coming back to your site, plus they give the search engines more relevant content to index. Post about new products, techniques, or just news about your business. Customers like to hear that you're on the job!
Pay-per-click advertising is not a marketing silver bullet, but it does have its place as part of a comprehensive campaign. We'll help you set (and keep) a budget, manage your keywords and phrases and take a look at what your competitors are doing that works (and avoid what doesn't).